Genesee Brewing Company is an American brewery located along the Genesee River in Rochester, New York. From 2000 to 2009, the company was known as the High Falls Brewing Company. In 2009, High Falls was acquired by the capital investment firm KPS Capital. Together with newly acquired Labatt USA, KPS merged the two companies as North American Breweries. Along with this change, High Falls Brewery changed its name back to the original “Genesee Brewing Company” operating under the North American Breweries name. In October 2012, North American Breweries was purchased by FIFCO.

In 2012, North American Breweries was the sixth-largest brewing company in America by sales volume

Line #7 at the Genesee Brewery packages more than 900 bottles of beer per minute!

That’s nearly 40 cases of beer in just a little over 60 seconds.